When the topics of Sales and Marketing are broached, traditionalists immediately think of the 4P’s; however, the sales and marketing field has evolved exponentially in the last decade.  While the 4P’s have their place the extreme pace of technology has transformed how Sales and Marketing must operate to be successful.  Of course you must still build rapport with customers, know your market, and understand adjacent industries for your products and services; but, this is an insufficient model for success.

In today’s market you have to understand and adapt to the following:

• Mobile platforms are maturing
• Social media interaction is the norm and continues to grow
• Big data techniques, analytics, and metrics are necessary
• Reputation management and brand identification are critical
• The customers expectation for real-time products and services are paramount
• If you are not actively engaged in Agile methods throughout your organization, including your sales and marketing teams you risk being obsolete with your products, services, message, and mission

If the above mentioned attributes are not integrated into your Sales and Marketing strategy you risk becoming antiquated in your market and losing business.   Contact 4R Solutions and let us guide you through your Sales and Marketing efforts to transform your ability to compete in both the commercial and government realms.